As of January, 2018 the annual printed Membership Directory was replaced by this searchable online directory of California member hospitals and health care systems — as well as associate and affiliate members. This dynamic resource is the culmination of an 18-month collaboration of the California Hospital Association and its Regional associations. Strata was responsible for creating the user experience including design, copy and consulting.

OTHER PROJECTS

Podcasting Consulting and Program Development

CHA retained Strata to collaborate with a cross section of Association departments to research and verify podcasting as a new medium for delivering content. Strata also helped to identify elements of an engaging CHA podcast, provided guidelines and best practices on writing for the ear, reviewed recording processes and workflow, and assisted in the procurement of podcast hosting and directory vendors.

Content Strategy and Development

The California Hospital Association (CHA) has over 30,000 posts on their website. They needed to consolidate this information and to develop clear and concise landing page content. The goal was to provide users with relevant, familiar language as they navigated the information architecture of the website.

Through CHA Communications, Strata partnered with CHA and Digital Deployment to meet with and survey key CHA stakeholders to assess, create, and gain approval for new content, information architecture, and design. The result was a professional, conversational tone that gave the site a consistent, accessible feel throughout its complex and multifaceted content.